We’re excited to announce the launch of v1.6 of our Referral Tracking plugin for Gravity Forms, which includes tracking for popular AI referral sources such as Gemini, ChatGPT, Perplexity, and Copilot!
With more and more traffic coming from AI sources, it’s important for businesses to know when their leads originate there. These leads will be marked with the “AI Organic” source in your form entry data, and will include the referrer source so you can see which site generated the submission.
As AI continues to develop, we’ll add new sources when they become available. Some sites, like Grok, don’t provide any referral data for us to use, so we’re unable to track them at this time.
We’ll also keep an eye on developments in AI paid search. As adoption increases, we’ll consider adding those sources as well. AI development is moving quickly, so we want to give the tools time to settle before adding those sources into the Referral Tracking plugin.
Ready to Add AI Tracking to Your Gravity Forms?
In less than five minutes, you can have AI referral source tracking set up on all of your Gravity Forms and start capturing important data about your leads.